ActiveCampaign vs Copper
A detailed, side-by-side comparison of ActiveCampaign and Copper. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Copper (4.1/5) may be the better fit if you prioritise Google Workspace users wanting a CRM that lives inside their inbox. Read on for the full breakdown.
ActiveCampaign vs Copper at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Copper
★ 4.1Copper (formerly ProsperWorks) is a CRM designed to work seamlessly with Google Workspace. It lives inside Gmail and integrates deeply with Google's ecosystem.
Starting from: £21/user/month
Best for: Google Workspace users wanting a CRM that lives inside their inbox
Read full review →ActiveCampaign vs Copper Feature Comparison
Here is how ActiveCampaign and Copper compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Copper |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £21/user/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Google Workspace users wanting a CRM that lives inside their inbox |
| Our Rating | 4.4/5 | 4.1/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 25% off first year |
ActiveCampaign vs Copper Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Copper Pricing
Basic
£21/user/month
- ✓2,500 contacts
- ✓Google Workspace integration
- ✓Pipeline management
Professional
£49/user/month
- ✓Everything in Basic
- ✓15,000 contacts
- ✓Workflow automation
- ✓Reporting
Business
£99/user/month
- ✓Everything in Professional
- ✓Unlimited contacts
- ✓Email sequences
- ✓Custom reporting
Not sure which to pick?
Our team has implemented both ActiveCampaign and Copper for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Copper Pros and Cons
✓Pros
- •Seamless Google Workspace integration
- •Automatic data entry from emails
- •Clean, intuitive interface
- •Works inside Gmail
- •Good for relationship-focused businesses
✗Cons
- •Only useful if you use Google Workspace
- •Limited features compared to larger CRMs
- •Gets expensive for what it offers
- •Basic reporting on lower tiers
- •No free plan
Our Verdict: ActiveCampaign vs Copper
Both ActiveCampaign and Copper are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Copper if you need Google Workspace users wanting a CRM that lives inside their inbox. Starting at £21/user/month with a 4.1/5 rating, it excels at seamless google workspace integration.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up ActiveCampaign or Copper for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.