ActiveCampaign vs Monday.com
A detailed, side-by-side comparison of ActiveCampaign and Monday.com. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Monday.com (4.3/5) may be the better fit if you prioritise Teams needing project management and CRM in a single platform. Read on for the full breakdown.
ActiveCampaign vs Monday.com at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Monday.com
★ 4.3Originally a project management tool, Monday.com now offers a capable CRM built on its flexible work OS platform. Great for teams that need project and client management in one place.
Starting from: £0/month (2 users)
Best for: Teams needing project management and CRM in a single platform
Read full review →ActiveCampaign vs Monday.com Feature Comparison
Here is how ActiveCampaign and Monday.com compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Monday.com |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month (2 users) |
| Best For | Businesses prioritising email marketing and sophisticated automation | Teams needing project management and CRM in a single platform |
| Our Rating | 4.4/5 | 4.3/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Basic |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 18% off annual plans |
ActiveCampaign vs Monday.com Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Monday.com Pricing
Free
£0/month (2 users)
- ✓Up to 1,000 contacts
- ✓Web forms
- ✓Kanban view
Basic
£10/seat/month
- ✓Unlimited contacts
- ✓Unlimited pipelines
- ✓Mobile app
Standard
£14/seat/month
- ✓Everything in Basic
- ✓Email integration
- ✓Activity management
- ✓Quotes
Pro
£24/seat/month
- ✓Everything in Standard
- ✓Email tracking
- ✓Sales forecasting
- ✓Automations
Enterprise
Custom
- ✓Everything in Pro
- ✓Lead scoring
- ✓Advanced analytics
- ✓Enterprise security
Not sure which to pick?
Our team has implemented both ActiveCampaign and Monday.com for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Monday.com Pros and Cons
✓Pros
- •Extremely flexible and visual
- •Combines project management with CRM
- •Intuitive drag-and-drop interface
- •Strong automation capabilities
- •Good collaboration features
✗Cons
- •CRM features less mature than dedicated CRM tools
- •Can get expensive with many users
- •Minimum seat requirements on paid plans
- •Steep learning curve for complex setups
- •Storage limits on lower tiers
Our Verdict: ActiveCampaign vs Monday.com
Both ActiveCampaign and Monday.com are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Monday.com if you need Teams needing project management and CRM in a single platform. Starting at £0/month (2 users) with a 4.3/5 rating, it excels at extremely flexible and visual.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up ActiveCampaign or Monday.com for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.