ActiveCampaign vs Streak
A detailed, side-by-side comparison of ActiveCampaign and Streak. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Streak (4/5) may be the better fit if you prioritise Gmail users wanting CRM functionality without leaving their inbox. Read on for the full breakdown.
ActiveCampaign vs Streak at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Streak
★ 4Streak lives entirely inside Gmail, turning your inbox into a CRM. Perfect for individuals and small teams who want to manage relationships without leaving their email.
Starting from: £0/month
Best for: Gmail users wanting CRM functionality without leaving their inbox
Read full review →ActiveCampaign vs Streak Feature Comparison
Here is how ActiveCampaign and Streak compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Streak |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month |
| Best For | Businesses prioritising email marketing and sophisticated automation | Gmail users wanting CRM functionality without leaving their inbox |
| Our Rating | 4.4/5 | 4/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 25% off Pro plan for 3 months |
ActiveCampaign vs Streak Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Streak Pricing
Free
£0/month
- ✓500 contacts
- ✓50 mail merges/day
- ✓Basic CRM
Solo
£12/user/month
- ✓Everything in Free
- ✓5,000 contacts
- ✓800 mail merges/day
Pro
£44/user/month
- ✓Everything in Solo
- ✓Unlimited contacts
- ✓1,500 mail merges/day
- ✓Shared pipelines
Enterprise
£105/user/month
- ✓Everything in Pro
- ✓Custom roles
- ✓Data validation
- ✓Priority support
Not sure which to pick?
Our team has implemented both ActiveCampaign and Streak for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Streak Pros and Cons
✓Pros
- •Lives entirely inside Gmail
- •Zero learning curve for Gmail users
- •Good free plan
- •Email tracking and mail merge
- •No separate app to manage
✗Cons
- •Only works with Gmail/Google Workspace
- •Limited features compared to standalone CRMs
- •Can slow down Gmail with large pipelines
- •Basic reporting
- •Not suitable for complex sales processes
Our Verdict: ActiveCampaign vs Streak
Both ActiveCampaign and Streak are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Streak if you need Gmail users wanting CRM functionality without leaving their inbox. Starting at £0/month with a 4/5 rating, it excels at lives entirely inside gmail.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up ActiveCampaign or Streak for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.