Asana vs Capsule CRM
A detailed, side-by-side comparison of Asana and Capsule CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, Capsule CRM (4.1/5) may be the better fit if you prioritise UK small businesses wanting a simple, affordable CRM. Read on for the full breakdown.
Asana vs Capsule CRM at a Glance
Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →Capsule CRM
★ 4.1Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.
Starting from: £0/month (2 users)
Best for: UK small businesses wanting a simple, affordable CRM
Read full review →Asana vs Capsule CRM Feature Comparison
Here is how Asana and Capsule CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Asana | Capsule CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month (2 users) |
| Best For | Teams needing strong project management with lightweight client tracking | UK small businesses wanting a simple, affordable CRM |
| Our Rating | 4.3/5 | 4.1/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first 6 months | 20% off first year |
Asana vs Capsule CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Capsule CRM Pricing
Free
£0/month (2 users)
- ✓250 contacts
- ✓Sales pipeline
- ✓Task management
Starter
£14/user/month
- ✓30,000 contacts
- ✓Sales pipeline
- ✓Activity tracking
Growth
£27/user/month
- ✓Everything in Starter
- ✓60,000 contacts
- ✓Workflow automation
- ✓Advanced reporting
Advanced
£42/user/month
- ✓Everything in Growth
- ✓120,000 contacts
- ✓Custom fields
- ✓Priority support
Ultimate
£60/user/month
- ✓Everything in Advanced
- ✓240,000 contacts
- ✓Dedicated account manager
Not sure which to pick?
Our team has implemented both Asana and Capsule CRM for clients. We can help you decide based on your specific needs.
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Capsule CRM Pros and Cons
✓Pros
- •Clean, simple interface
- •Good value for money
- •UK-based company (GDPR-friendly)
- •Integrates well with Xero and other UK tools
- •Free plan available
✗Cons
- •Limited marketing features
- •Basic automation compared to larger CRMs
- •Fewer integrations than competitors
- •No built-in phone or live chat
- •Reporting is basic on lower tiers
Our Verdict: Asana vs Capsule CRM
Both Asana and Capsule CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Asana if you need Teams needing strong project management with lightweight client tracking. With a starting price of £0/month and a rating of 4.3/5, it offers excellent project and task management.
Choose Capsule CRM if you need UK small businesses wanting a simple, affordable CRM. Starting at £0/month (2 users) with a 4.1/5 rating, it excels at clean, simple interface.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Asana or Capsule CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.