Asana vs Copper
A detailed, side-by-side comparison of Asana and Copper. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, Copper (4.1/5) may be the better fit if you prioritise Google Workspace users wanting a CRM that lives inside their inbox. Read on for the full breakdown.
Asana vs Copper at a Glance
Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →Copper
★ 4.1Copper (formerly ProsperWorks) is a CRM designed to work seamlessly with Google Workspace. It lives inside Gmail and integrates deeply with Google's ecosystem.
Starting from: £21/user/month
Best for: Google Workspace users wanting a CRM that lives inside their inbox
Read full review →Asana vs Copper Feature Comparison
Here is how Asana and Copper compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Asana | Copper |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £21/user/month |
| Best For | Teams needing strong project management with lightweight client tracking | Google Workspace users wanting a CRM that lives inside their inbox |
| Our Rating | 4.3/5 | 4.1/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first 6 months | 25% off first year |
Asana vs Copper Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Copper Pricing
Basic
£21/user/month
- ✓2,500 contacts
- ✓Google Workspace integration
- ✓Pipeline management
Professional
£49/user/month
- ✓Everything in Basic
- ✓15,000 contacts
- ✓Workflow automation
- ✓Reporting
Business
£99/user/month
- ✓Everything in Professional
- ✓Unlimited contacts
- ✓Email sequences
- ✓Custom reporting
Not sure which to pick?
Our team has implemented both Asana and Copper for clients. We can help you decide based on your specific needs.
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Copper Pros and Cons
✓Pros
- •Seamless Google Workspace integration
- •Automatic data entry from emails
- •Clean, intuitive interface
- •Works inside Gmail
- •Good for relationship-focused businesses
✗Cons
- •Only useful if you use Google Workspace
- •Limited features compared to larger CRMs
- •Gets expensive for what it offers
- •Basic reporting on lower tiers
- •No free plan
Our Verdict: Asana vs Copper
Both Asana and Copper are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Asana if you need Teams needing strong project management with lightweight client tracking. With a starting price of £0/month and a rating of 4.3/5, it offers excellent project and task management.
Choose Copper if you need Google Workspace users wanting a CRM that lives inside their inbox. Starting at £21/user/month with a 4.1/5 rating, it excels at seamless google workspace integration.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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Free consultation. No obligation.