Asana vs Freshworks CRM
A detailed, side-by-side comparison of Asana and Freshworks CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, Freshworks CRM (4.2/5) may be the better fit if you prioritise Growing businesses wanting a modern CRM with built-in communication tools. Read on for the full breakdown.
Asana vs Freshworks CRM at a Glance
Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →Freshworks CRM
★ 4.2Freshworks (formerly Freshsales) offers a modern, AI-powered CRM with a clean interface. Part of the Freshworks suite that includes helpdesk and marketing tools.
Starting from: £0/month
Best for: Growing businesses wanting a modern CRM with built-in communication tools
Read full review →Asana vs Freshworks CRM Feature Comparison
Here is how Asana and Freshworks CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Asana | Freshworks CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Teams needing strong project management with lightweight client tracking | Growing businesses wanting a modern CRM with built-in communication tools |
| Our Rating | 4.3/5 | 4.2/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first 6 months | Free plan upgrade for 3 months |
Asana vs Freshworks CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Freshworks CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Built-in phone
- ✓Built-in email
- ✓Mobile app
Growth
£12/user/month
- ✓Everything in Free
- ✓Visual pipeline
- ✓AI lead scoring
- ✓Sequences
Pro
£33/user/month
- ✓Everything in Growth
- ✓Multiple pipelines
- ✓Time-based workflows
- ✓AI insights
Enterprise
£55/user/month
- ✓Everything in Pro
- ✓Custom modules
- ✓AI forecasting
- ✓Audit logs
Not sure which to pick?
Our team has implemented both Asana and Freshworks CRM for clients. We can help you decide based on your specific needs.
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Freshworks CRM Pros and Cons
✓Pros
- •Clean, modern interface
- •Built-in phone and email (no extra tools needed)
- •Good AI features with Freddy
- •Competitive pricing
- •Free plan available
✗Cons
- •Smaller integration marketplace
- •Less established than HubSpot or Salesforce
- •Limited marketing automation on lower tiers
- •Reporting could be deeper
- •Occasional performance issues
Our Verdict: Asana vs Freshworks CRM
Both Asana and Freshworks CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Asana if you need Teams needing strong project management with lightweight client tracking. With a starting price of £0/month and a rating of 4.3/5, it offers excellent project and task management.
Choose Freshworks CRM if you need Growing businesses wanting a modern CRM with built-in communication tools. Starting at £0/month with a 4.2/5 rating, it excels at clean, modern interface.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Asana or Freshworks CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.