Asana vs Insightly
A detailed, side-by-side comparison of Asana and Insightly. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, Insightly (3.9/5) may be the better fit if you prioritise Businesses needing CRM and project management in one platform. Read on for the full breakdown.
Asana vs Insightly at a Glance
Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →Insightly
★ 3.9Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.
Starting from: £25/user/month
Best for: Businesses needing CRM and project management in one platform
Read full review →Asana vs Insightly Feature Comparison
Here is how Asana and Insightly compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Asana | Insightly |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £25/user/month |
| Best For | Teams needing strong project management with lightweight client tracking | Businesses needing CRM and project management in one platform |
| Our Rating | 4.3/5 | 3.9/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first 6 months | 20% off any plan for 6 months |
Asana vs Insightly Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Insightly Pricing
Plus
£25/user/month
- ✓Contact management
- ✓Lead management
- ✓Project management
- ✓Email tracking
Professional
£49/user/month
- ✓Everything in Plus
- ✓Workflow automation
- ✓Custom dashboards
- ✓Lead assignment
Enterprise
£99/user/month
- ✓Everything in Professional
- ✓Custom validation rules
- ✓Lambda functions
- ✓Unlimited records
Not sure which to pick?
Our team has implemented both Asana and Insightly for clients. We can help you decide based on your specific needs.
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Insightly Pros and Cons
✓Pros
- •Combines CRM and project management
- •Good for tracking post-sale delivery
- •Decent customisation options
- •Integrates with Google and Microsoft
- •Project linking to contacts and opportunities
✗Cons
- •Interface feels dated
- •Reporting is limited on lower tiers
- •No free plan
- •Email marketing requires separate add-on
- •Customer support could be better
Our Verdict: Asana vs Insightly
Both Asana and Insightly are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Asana if you need Teams needing strong project management with lightweight client tracking. With a starting price of £0/month and a rating of 4.3/5, it offers excellent project and task management.
Choose Insightly if you need Businesses needing CRM and project management in one platform. Starting at £25/user/month with a 3.9/5 rating, it excels at combines crm and project management.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Asana or Insightly for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.