Asana vs Keap
A detailed, side-by-side comparison of Asana and Keap. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, Keap (3.9/5) may be the better fit if you prioritise Small businesses and solopreneurs needing sales and marketing automation. Read on for the full breakdown.
Asana vs Keap at a Glance
Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →Keap
★ 3.9Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Starting from: £140/month (2 users)
Best for: Small businesses and solopreneurs needing sales and marketing automation
Read full review →Asana vs Keap Feature Comparison
Here is how Asana and Keap compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Asana | Keap |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £140/month (2 users) |
| Best For | Teams needing strong project management with lightweight client tracking | Small businesses and solopreneurs needing sales and marketing automation |
| Our Rating | 4.3/5 | 3.9/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first 6 months | 30% off for 3 months |
Asana vs Keap Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Keap Pricing
Pro
£140/month (2 users)
- ✓CRM
- ✓Email marketing
- ✓Sales pipeline
- ✓Landing pages
- ✓Text marketing
Max
£190/month (3 users)
- ✓Everything in Pro
- ✓Sales funnels
- ✓Lead scoring
- ✓Subscription management
Ultimate
£240/month (3 users)
- ✓Everything in Max
- ✓Custom code automation
- ✓Advanced reporting
Not sure which to pick?
Our team has implemented both Asana and Keap for clients. We can help you decide based on your specific needs.
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Keap Pros and Cons
✓Pros
- •Powerful automation for small businesses
- •Combined CRM and e-commerce
- •Good email marketing tools
- •Appointment scheduling built-in
- •Dedicated small business focus
✗Cons
- •Expensive for what you get
- •Dated interface in some areas
- •Steep learning curve for automation
- •Limited free trial
- •Contact-based pricing gets costly as you grow
Our Verdict: Asana vs Keap
Both Asana and Keap are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Asana if you need Teams needing strong project management with lightweight client tracking. With a starting price of £0/month and a rating of 4.3/5, it offers excellent project and task management.
Choose Keap if you need Small businesses and solopreneurs needing sales and marketing automation. Starting at £140/month (2 users) with a 3.9/5 rating, it excels at powerful automation for small businesses.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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