Asana vs Mailchimp
A detailed, side-by-side comparison of Asana and Mailchimp. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Asana edges ahead overall with a rating of 4.3/5. However, Mailchimp (4/5) may be the better fit if you prioritise Small businesses and creators focused on email marketing. Read on for the full breakdown.
Asana vs Mailchimp at a Glance
Asana
★ 4.3Asana is primarily a project and task management tool, but many teams use it for lightweight CRM and client tracking. Best for teams that prioritise workflow management.
Starting from: £0/month
Best for: Teams needing strong project management with lightweight client tracking
Read full review →Mailchimp
★ 4The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Starting from: £0/month
Best for: Small businesses and creators focused on email marketing
Read full review →Asana vs Mailchimp Feature Comparison
Here is how Asana and Mailchimp compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Asana | Mailchimp |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Teams needing strong project management with lightweight client tracking | Small businesses and creators focused on email marketing |
| Our Rating | 4.3/5 | 4/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first 6 months | 15% off Standard plan for 6 months |
Asana vs Mailchimp Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Asana Pricing
Personal
£0/month
- ✓Task management
- ✓List view
- ✓Board view
- ✓Calendar view
Starter
£9/user/month
- ✓Everything in Personal
- ✓Timeline
- ✓Workflow builder
- ✓Forms
Advanced
£19/user/month
- ✓Everything in Starter
- ✓Custom rules
- ✓Approvals
- ✓Reporting
Enterprise
Custom
- ✓Everything in Advanced
- ✓SAML SSO
- ✓Data export
- ✓Custom branding
Mailchimp Pricing
Free
£0/month
- ✓500 contacts
- ✓1,000 sends/month
- ✓Basic email templates
- ✓Landing pages
Essentials
£10/month
- ✓Everything in Free
- ✓5,000 sends/month
- ✓A/B testing
- ✓24/7 support
Standard
£15/month
- ✓Everything in Essentials
- ✓Automation
- ✓Retargeting ads
- ✓Custom templates
Premium
£270/month
- ✓Everything in Standard
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Not sure which to pick?
Our team has implemented both Asana and Mailchimp for clients. We can help you decide based on your specific needs.
Asana Pros and Cons
✓Pros
- •Excellent project and task management
- •Beautiful, clean interface
- •Strong workflow automation
- •Good free plan
- •Integrates with 200+ tools
✗Cons
- •Not a dedicated CRM (lacks sales-specific features)
- •No built-in email or phone
- •No contact management by default
- •Can be overkill for simple projects
- •Per-user pricing adds up
Mailchimp Pros and Cons
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Our Verdict: Asana vs Mailchimp
Both Asana and Mailchimp are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Asana if you need Teams needing strong project management with lightweight client tracking. With a starting price of £0/month and a rating of 4.3/5, it offers excellent project and task management.
Choose Mailchimp if you need Small businesses and creators focused on email marketing. Starting at £0/month with a 4/5 rating, it excels at extremely well-known and trusted brand.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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Free consultation. No obligation.