Brevo vs Close
A detailed, side-by-side comparison of Brevo and Close. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Close edges ahead overall with a rating of 4.3/5. However, Brevo (4/5) may be the better fit if you prioritise Budget-conscious businesses needing email marketing with basic CRM. Read on for the full breakdown.
Brevo vs Close at a Glance
Brevo
★ 4Formerly Sendinblue, Brevo offers an affordable all-in-one marketing platform with CRM, email marketing, SMS, and chat. Known for its generous free plan and pay-as-you-go pricing.
Starting from: £0/month
Best for: Budget-conscious businesses needing email marketing with basic CRM
Read full review →Close
★ 4.3Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.
Starting from: £42/user/month
Best for: Inside sales teams that live on the phone and need built-in communication tools
Read full review →Brevo vs Close Feature Comparison
Here is how Brevo and Close compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Brevo | Close |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £42/user/month |
| Best For | Budget-conscious businesses needing email marketing with basic CRM | Inside sales teams that live on the phone and need built-in communication tools |
| Our Rating | 4/5 | 4.3/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 50% off first 3 months | 14-day extended trial + 20% off |
Brevo vs Close Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Brevo Pricing
Free
£0/month
- ✓300 emails/day
- ✓Unlimited contacts
- ✓Email campaigns
- ✓CRM
Starter
£19/month
- ✓Everything in Free
- ✓20,000 emails/month
- ✓No daily sending limit
- ✓Basic reporting
Business
£49/month
- ✓Everything in Starter
- ✓Marketing automation
- ✓A/B testing
- ✓Advanced statistics
Enterprise
Custom
- ✓Everything in Business
- ✓Dedicated IP
- ✓Priority support
- ✓Advanced integrations
Close Pricing
Startup
£42/user/month
- ✓Pipeline view
- ✓Task management
- ✓Built-in calling
- ✓SMS
Professional
£66/user/month
- ✓Everything in Startup
- ✓Email sequences
- ✓Power dialer
- ✓Call recording
Enterprise
£105/user/month
- ✓Everything in Professional
- ✓Predictive dialer
- ✓Custom roles
- ✓Call coaching
Not sure which to pick?
Our team has implemented both Brevo and Close for clients. We can help you decide based on your specific needs.
Brevo Pros and Cons
✓Pros
- •Very affordable, generous free plan
- •Email AND SMS marketing combined
- •Unlimited contacts on all plans
- •Good transactional email service
- •GDPR-compliant (EU-based)
✗Cons
- •CRM features are basic compared to dedicated tools
- •Automation limited on lower tiers
- •Email builder could be more intuitive
- •Limited integrations compared to competitors
- •Support can be slow on free plan
Close Pros and Cons
✓Pros
- •Built-in calling, email, and SMS
- •Designed specifically for sales teams
- •Power and predictive dialer
- •Clean, fast interface
- •Excellent API
✗Cons
- •No marketing features
- •Expensive compared to alternatives
- •Limited customisation options
- •Smaller integration ecosystem
- •No free plan
Our Verdict: Brevo vs Close
Both Brevo and Close are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Brevo if you need Budget-conscious businesses needing email marketing with basic CRM. With a starting price of £0/month and a rating of 4/5, it offers very affordable, generous free plan.
Choose Close if you need Inside sales teams that live on the phone and need built-in communication tools. Starting at £42/user/month with a 4.3/5 rating, it excels at built-in calling, email, and sms.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Brevo or Close for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.