Capsule CRM vs Close
A detailed, side-by-side comparison of Capsule CRM and Close. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Close edges ahead overall with a rating of 4.3/5. However, Capsule CRM (4.1/5) may be the better fit if you prioritise UK small businesses wanting a simple, affordable CRM. Read on for the full breakdown.
Capsule CRM vs Close at a Glance
Capsule CRM
★ 4.1Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.
Starting from: £0/month (2 users)
Best for: UK small businesses wanting a simple, affordable CRM
Read full review →Close
★ 4.3Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.
Starting from: £42/user/month
Best for: Inside sales teams that live on the phone and need built-in communication tools
Read full review →Capsule CRM vs Close Feature Comparison
Here is how Capsule CRM and Close compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Capsule CRM | Close |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month (2 users) | £42/user/month |
| Best For | UK small businesses wanting a simple, affordable CRM | Inside sales teams that live on the phone and need built-in communication tools |
| Our Rating | 4.1/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 14-day extended trial + 20% off |
Capsule CRM vs Close Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Capsule CRM Pricing
Free
£0/month (2 users)
- ✓250 contacts
- ✓Sales pipeline
- ✓Task management
Starter
£14/user/month
- ✓30,000 contacts
- ✓Sales pipeline
- ✓Activity tracking
Growth
£27/user/month
- ✓Everything in Starter
- ✓60,000 contacts
- ✓Workflow automation
- ✓Advanced reporting
Advanced
£42/user/month
- ✓Everything in Growth
- ✓120,000 contacts
- ✓Custom fields
- ✓Priority support
Ultimate
£60/user/month
- ✓Everything in Advanced
- ✓240,000 contacts
- ✓Dedicated account manager
Close Pricing
Startup
£42/user/month
- ✓Pipeline view
- ✓Task management
- ✓Built-in calling
- ✓SMS
Professional
£66/user/month
- ✓Everything in Startup
- ✓Email sequences
- ✓Power dialer
- ✓Call recording
Enterprise
£105/user/month
- ✓Everything in Professional
- ✓Predictive dialer
- ✓Custom roles
- ✓Call coaching
Not sure which to pick?
Our team has implemented both Capsule CRM and Close for clients. We can help you decide based on your specific needs.
Capsule CRM Pros and Cons
✓Pros
- •Clean, simple interface
- •Good value for money
- •UK-based company (GDPR-friendly)
- •Integrates well with Xero and other UK tools
- •Free plan available
✗Cons
- •Limited marketing features
- •Basic automation compared to larger CRMs
- •Fewer integrations than competitors
- •No built-in phone or live chat
- •Reporting is basic on lower tiers
Close Pros and Cons
✓Pros
- •Built-in calling, email, and SMS
- •Designed specifically for sales teams
- •Power and predictive dialer
- •Clean, fast interface
- •Excellent API
✗Cons
- •No marketing features
- •Expensive compared to alternatives
- •Limited customisation options
- •Smaller integration ecosystem
- •No free plan
Our Verdict: Capsule CRM vs Close
Both Capsule CRM and Close are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Capsule CRM if you need UK small businesses wanting a simple, affordable CRM. With a starting price of £0/month (2 users) and a rating of 4.1/5, it offers clean, simple interface.
Choose Close if you need Inside sales teams that live on the phone and need built-in communication tools. Starting at £42/user/month with a 4.3/5 rating, it excels at built-in calling, email, and sms.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Capsule CRM or Close for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.