Close vs Wrike
A detailed, side-by-side comparison of Close and Wrike. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Close edges ahead overall with a rating of 4.3/5. However, Wrike (4.1/5) may be the better fit if you prioritise Teams needing project management with some client tracking capabilities. Read on for the full breakdown.
Close vs Wrike at a Glance
Close
★ 4.3Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.
Starting from: £42/user/month
Best for: Inside sales teams that live on the phone and need built-in communication tools
Read full review →Wrike
★ 4.1Wrike is a versatile work management platform with project management, resource planning, and collaboration tools. Can be adapted for CRM-like client tracking.
Starting from: £0/month
Best for: Teams needing project management with some client tracking capabilities
Read full review →Close vs Wrike Feature Comparison
Here is how Close and Wrike compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Close | Wrike |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £42/user/month | £0/month |
| Best For | Inside sales teams that live on the phone and need built-in communication tools | Teams needing project management with some client tracking capabilities |
| Our Rating | 4.3/5 | 4.1/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 14-day extended trial + 20% off | 20% off Business plan |
Close vs Wrike Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Close Pricing
Startup
£42/user/month
- ✓Pipeline view
- ✓Task management
- ✓Built-in calling
- ✓SMS
Professional
£66/user/month
- ✓Everything in Startup
- ✓Email sequences
- ✓Power dialer
- ✓Call recording
Enterprise
£105/user/month
- ✓Everything in Professional
- ✓Predictive dialer
- ✓Custom roles
- ✓Call coaching
Wrike Pricing
Free
£0/month
- ✓Task management
- ✓Board view
- ✓File sharing
- ✓Mobile app
Team
£8/user/month
- ✓Everything in Free
- ✓Gantt charts
- ✓Custom workflows
- ✓Dashboards
Business
£20/user/month
- ✓Everything in Team
- ✓Custom fields
- ✓Automations
- ✓Time tracking
- ✓Reporting
Enterprise
Custom
- ✓Everything in Business
- ✓SAML SSO
- ✓Advanced security
- ✓Custom roles
Not sure which to pick?
Our team has implemented both Close and Wrike for clients. We can help you decide based on your specific needs.
Close Pros and Cons
✓Pros
- •Built-in calling, email, and SMS
- •Designed specifically for sales teams
- •Power and predictive dialer
- •Clean, fast interface
- •Excellent API
✗Cons
- •No marketing features
- •Expensive compared to alternatives
- •Limited customisation options
- •Smaller integration ecosystem
- •No free plan
Wrike Pros and Cons
✓Pros
- •Powerful project and work management
- •Good resource planning tools
- •Flexible custom workflows
- •Strong collaboration features
- •Enterprise-grade security
✗Cons
- •Not designed as a CRM
- •Can be complex to set up
- •Pricing adds up for larger teams
- •Interface can feel cluttered
- •Steep learning curve
Our Verdict: Close vs Wrike
Both Close and Wrike are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Close if you need Inside sales teams that live on the phone and need built-in communication tools. With a starting price of £42/user/month and a rating of 4.3/5, it offers built-in calling, email, and sms.
Choose Wrike if you need Teams needing project management with some client tracking capabilities. Starting at £0/month with a 4.1/5 rating, it excels at powerful project and work management.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Close or Wrike for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.