HubSpot CRM vs Keap
A detailed, side-by-side comparison of HubSpot CRM and Keap. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Keap (3.9/5) may be the better fit if you prioritise Small businesses and solopreneurs needing sales and marketing automation. Read on for the full breakdown.
HubSpot CRM vs Keap at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Keap
★ 3.9Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Starting from: £140/month (2 users)
Best for: Small businesses and solopreneurs needing sales and marketing automation
Read full review →HubSpot CRM vs Keap Feature Comparison
Here is how HubSpot CRM and Keap compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Keap |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £140/month (2 users) |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Small businesses and solopreneurs needing sales and marketing automation |
| Our Rating | 4.5/5 | 3.9/5 |
| Mobile App | Yes | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 30% off for 3 months |
HubSpot CRM vs Keap Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Keap Pricing
Pro
£140/month (2 users)
- ✓CRM
- ✓Email marketing
- ✓Sales pipeline
- ✓Landing pages
- ✓Text marketing
Max
£190/month (3 users)
- ✓Everything in Pro
- ✓Sales funnels
- ✓Lead scoring
- ✓Subscription management
Ultimate
£240/month (3 users)
- ✓Everything in Max
- ✓Custom code automation
- ✓Advanced reporting
Not sure which to pick?
Our team has implemented both HubSpot CRM and Keap for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Keap Pros and Cons
✓Pros
- •Powerful automation for small businesses
- •Combined CRM and e-commerce
- •Good email marketing tools
- •Appointment scheduling built-in
- •Dedicated small business focus
✗Cons
- •Expensive for what you get
- •Dated interface in some areas
- •Steep learning curve for automation
- •Limited free trial
- •Contact-based pricing gets costly as you grow
Our Verdict: HubSpot CRM vs Keap
Both HubSpot CRM and Keap are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Keap if you need Small businesses and solopreneurs needing sales and marketing automation. Starting at £140/month (2 users) with a 3.9/5 rating, it excels at powerful automation for small businesses.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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