HubSpot CRM vs Wrike
A detailed, side-by-side comparison of HubSpot CRM and Wrike. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Wrike (4.1/5) may be the better fit if you prioritise Teams needing project management with some client tracking capabilities. Read on for the full breakdown.
HubSpot CRM vs Wrike at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Wrike
★ 4.1Wrike is a versatile work management platform with project management, resource planning, and collaboration tools. Can be adapted for CRM-like client tracking.
Starting from: £0/month
Best for: Teams needing project management with some client tracking capabilities
Read full review →HubSpot CRM vs Wrike Feature Comparison
Here is how HubSpot CRM and Wrike compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Wrike |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month | £0/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Teams needing project management with some client tracking capabilities |
| Our Rating | 4.5/5 | 4.1/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 20% off Business plan |
HubSpot CRM vs Wrike Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Wrike Pricing
Free
£0/month
- ✓Task management
- ✓Board view
- ✓File sharing
- ✓Mobile app
Team
£8/user/month
- ✓Everything in Free
- ✓Gantt charts
- ✓Custom workflows
- ✓Dashboards
Business
£20/user/month
- ✓Everything in Team
- ✓Custom fields
- ✓Automations
- ✓Time tracking
- ✓Reporting
Enterprise
Custom
- ✓Everything in Business
- ✓SAML SSO
- ✓Advanced security
- ✓Custom roles
Not sure which to pick?
Our team has implemented both HubSpot CRM and Wrike for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Wrike Pros and Cons
✓Pros
- •Powerful project and work management
- •Good resource planning tools
- •Flexible custom workflows
- •Strong collaboration features
- •Enterprise-grade security
✗Cons
- •Not designed as a CRM
- •Can be complex to set up
- •Pricing adds up for larger teams
- •Interface can feel cluttered
- •Steep learning curve
Our Verdict: HubSpot CRM vs Wrike
Both HubSpot CRM and Wrike are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Wrike if you need Teams needing project management with some client tracking capabilities. Starting at £0/month with a 4.1/5 rating, it excels at powerful project and work management.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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