ActiveCampaign vs Keap
A detailed, side-by-side comparison of ActiveCampaign and Keap. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Keap (3.9/5) may be the better fit if you prioritise Small businesses and solopreneurs needing sales and marketing automation. Read on for the full breakdown.
ActiveCampaign vs Keap at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Keap
★ 3.9Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Starting from: £140/month (2 users)
Best for: Small businesses and solopreneurs needing sales and marketing automation
Read full review →ActiveCampaign vs Keap Feature Comparison
Here is how ActiveCampaign and Keap compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Keap |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £12/month | £140/month (2 users) |
| Best For | Businesses prioritising email marketing and sophisticated automation | Small businesses and solopreneurs needing sales and marketing automation |
| Our Rating | 4.4/5 | 3.9/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 30% off for 3 months |
ActiveCampaign vs Keap Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Keap Pricing
Pro
£140/month (2 users)
- ✓CRM
- ✓Email marketing
- ✓Sales pipeline
- ✓Landing pages
- ✓Text marketing
Max
£190/month (3 users)
- ✓Everything in Pro
- ✓Sales funnels
- ✓Lead scoring
- ✓Subscription management
Ultimate
£240/month (3 users)
- ✓Everything in Max
- ✓Custom code automation
- ✓Advanced reporting
Not sure which to pick?
Our team has implemented both ActiveCampaign and Keap for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Keap Pros and Cons
✓Pros
- •Powerful automation for small businesses
- •Combined CRM and e-commerce
- •Good email marketing tools
- •Appointment scheduling built-in
- •Dedicated small business focus
✗Cons
- •Expensive for what you get
- •Dated interface in some areas
- •Steep learning curve for automation
- •Limited free trial
- •Contact-based pricing gets costly as you grow
Our Verdict: ActiveCampaign vs Keap
Both ActiveCampaign and Keap are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Keap if you need Small businesses and solopreneurs needing sales and marketing automation. Starting at £140/month (2 users) with a 3.9/5 rating, it excels at powerful automation for small businesses.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up ActiveCampaign or Keap for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.