Agile CRM vs HubSpot CRM
A detailed, side-by-side comparison of Agile CRM and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Agile CRM (3.8/5) may be the better fit if you prioritise Small teams wanting an affordable all-in-one CRM with a generous free plan. Read on for the full breakdown.
Agile CRM vs HubSpot CRM at a Glance
Agile CRM
★ 3.8Agile CRM offers sales, marketing, and service tools in one affordable platform. Known for its generous free plan and wide feature set, though the interface can feel dated.
Starting from: £0/month (10 users)
Best for: Small teams wanting an affordable all-in-one CRM with a generous free plan
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Agile CRM vs HubSpot CRM Feature Comparison
Here is how Agile CRM and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Agile CRM | HubSpot CRM |
|---|---|---|
| Free Plan Available | Yes | Yes |
| Starting Price | £0/month (10 users) | £0/month |
| Best For | Small teams wanting an affordable all-in-one CRM with a generous free plan | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 3.8/5 | 4.5/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 30% off any paid plan | 20% off first year |
Agile CRM vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Agile CRM Pricing
Free
£0/month (10 users)
- ✓1,000 contacts
- ✓Lead scoring
- ✓Email tracking
- ✓Helpdesk
Starter
£7/user/month
- ✓10,000 contacts
- ✓Marketing automation
- ✓Social monitoring
Regular
£25/user/month
- ✓50,000 contacts
- ✓Helpdesk
- ✓Mobile marketing
- ✓Custom deal tracks
Enterprise
£40/user/month
- ✓Unlimited contacts
- ✓Email and chat support
- ✓Advanced reporting
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Agile CRM and HubSpot CRM for clients. We can help you decide based on your specific needs.
Agile CRM Pros and Cons
✓Pros
- •Very generous free plan (10 users)
- •All-in-one: sales, marketing, and service
- •Affordable paid plans
- •Landing page builder included
- •Good gamification features
✗Cons
- •Dated user interface
- •Can be buggy at times
- •Customer support varies
- •Limited integrations
- •Email deliverability could be better
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Agile CRM vs HubSpot CRM
Both Agile CRM and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Agile CRM if you need Small teams wanting an affordable all-in-one CRM with a generous free plan. With a starting price of £0/month (10 users) and a rating of 3.8/5, it offers very generous free plan (10 users).
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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