Capsule CRM vs Salesforce
A detailed, side-by-side comparison of Capsule CRM and Salesforce. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Salesforce edges ahead overall with a rating of 4.3/5. However, Capsule CRM (4.1/5) may be the better fit if you prioritise UK small businesses wanting a simple, affordable CRM. Read on for the full breakdown.
Capsule CRM vs Salesforce at a Glance
Capsule CRM
★ 4.1Capsule is a clean, simple CRM popular with small businesses in the UK. It focuses on contact management and sales pipeline without unnecessary complexity.
Starting from: £0/month (2 users)
Best for: UK small businesses wanting a simple, affordable CRM
Read full review →Salesforce
★ 4.3The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
Starting from: £20/user/month
Best for: Mid to large enterprises needing highly customisable CRM with complex workflows
Read full review →Capsule CRM vs Salesforce Feature Comparison
Here is how Capsule CRM and Salesforce compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Capsule CRM | Salesforce |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month (2 users) | £20/user/month |
| Best For | UK small businesses wanting a simple, affordable CRM | Mid to large enterprises needing highly customisable CRM with complex workflows |
| Our Rating | 4.1/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Yes |
| Ikaroa Partner Discount | 20% off first year | 15% off any plan |
Capsule CRM vs Salesforce Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Capsule CRM Pricing
Free
£0/month (2 users)
- ✓250 contacts
- ✓Sales pipeline
- ✓Task management
Starter
£14/user/month
- ✓30,000 contacts
- ✓Sales pipeline
- ✓Activity tracking
Growth
£27/user/month
- ✓Everything in Starter
- ✓60,000 contacts
- ✓Workflow automation
- ✓Advanced reporting
Advanced
£42/user/month
- ✓Everything in Growth
- ✓120,000 contacts
- ✓Custom fields
- ✓Priority support
Ultimate
£60/user/month
- ✓Everything in Advanced
- ✓240,000 contacts
- ✓Dedicated account manager
Salesforce Pricing
Starter
£20/user/month
- ✓Lead management
- ✓Opportunity tracking
- ✓Email integration
Professional
£60/user/month
- ✓Everything in Starter
- ✓Pipeline management
- ✓Forecasting
Enterprise
£120/user/month
- ✓Everything in Professional
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
£240/user/month
- ✓Everything in Enterprise
- ✓AI features
- ✓24/7 support
- ✓Sandbox
Not sure which to pick?
Our team has implemented both Capsule CRM and Salesforce for clients. We can help you decide based on your specific needs.
Capsule CRM Pros and Cons
✓Pros
- •Clean, simple interface
- •Good value for money
- •UK-based company (GDPR-friendly)
- •Integrates well with Xero and other UK tools
- •Free plan available
✗Cons
- •Limited marketing features
- •Basic automation compared to larger CRMs
- •Fewer integrations than competitors
- •No built-in phone or live chat
- •Reporting is basic on lower tiers
Salesforce Pros and Cons
✓Pros
- •Incredibly customisable and scalable
- •Massive ecosystem (AppExchange has 5,000+ apps)
- •Industry-leading AI features with Einstein
- •Robust reporting and analytics
- •Trusted by Fortune 500 companies
✗Cons
- •Steep learning curve, often requires admin training
- •Expensive, especially for smaller teams
- •Complex pricing with many add-ons
- •Can feel over-engineered for simple use cases
- •Implementation can take months
Our Verdict: Capsule CRM vs Salesforce
Both Capsule CRM and Salesforce are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Capsule CRM if you need UK small businesses wanting a simple, affordable CRM. With a starting price of £0/month (2 users) and a rating of 4.1/5, it offers clean, simple interface.
Choose Salesforce if you need Mid to large enterprises needing highly customisable CRM with complex workflows. Starting at £20/user/month with a 4.3/5 rating, it excels at incredibly customisable and scalable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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