Close vs Keap
A detailed, side-by-side comparison of Close and Keap. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Close edges ahead overall with a rating of 4.3/5. However, Keap (3.9/5) may be the better fit if you prioritise Small businesses and solopreneurs needing sales and marketing automation. Read on for the full breakdown.
Close vs Keap at a Glance
Close
★ 4.3Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.
Starting from: £42/user/month
Best for: Inside sales teams that live on the phone and need built-in communication tools
Read full review →Keap
★ 3.9Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Starting from: £140/month (2 users)
Best for: Small businesses and solopreneurs needing sales and marketing automation
Read full review →Close vs Keap Feature Comparison
Here is how Close and Keap compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Close | Keap |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £42/user/month | £140/month (2 users) |
| Best For | Inside sales teams that live on the phone and need built-in communication tools | Small businesses and solopreneurs needing sales and marketing automation |
| Our Rating | 4.3/5 | 3.9/5 |
| Mobile App | Yes | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 14-day extended trial + 20% off | 30% off for 3 months |
Close vs Keap Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Close Pricing
Startup
£42/user/month
- ✓Pipeline view
- ✓Task management
- ✓Built-in calling
- ✓SMS
Professional
£66/user/month
- ✓Everything in Startup
- ✓Email sequences
- ✓Power dialer
- ✓Call recording
Enterprise
£105/user/month
- ✓Everything in Professional
- ✓Predictive dialer
- ✓Custom roles
- ✓Call coaching
Keap Pricing
Pro
£140/month (2 users)
- ✓CRM
- ✓Email marketing
- ✓Sales pipeline
- ✓Landing pages
- ✓Text marketing
Max
£190/month (3 users)
- ✓Everything in Pro
- ✓Sales funnels
- ✓Lead scoring
- ✓Subscription management
Ultimate
£240/month (3 users)
- ✓Everything in Max
- ✓Custom code automation
- ✓Advanced reporting
Not sure which to pick?
Our team has implemented both Close and Keap for clients. We can help you decide based on your specific needs.
Close Pros and Cons
✓Pros
- •Built-in calling, email, and SMS
- •Designed specifically for sales teams
- •Power and predictive dialer
- •Clean, fast interface
- •Excellent API
✗Cons
- •No marketing features
- •Expensive compared to alternatives
- •Limited customisation options
- •Smaller integration ecosystem
- •No free plan
Keap Pros and Cons
✓Pros
- •Powerful automation for small businesses
- •Combined CRM and e-commerce
- •Good email marketing tools
- •Appointment scheduling built-in
- •Dedicated small business focus
✗Cons
- •Expensive for what you get
- •Dated interface in some areas
- •Steep learning curve for automation
- •Limited free trial
- •Contact-based pricing gets costly as you grow
Our Verdict: Close vs Keap
Both Close and Keap are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Close if you need Inside sales teams that live on the phone and need built-in communication tools. With a starting price of £42/user/month and a rating of 4.3/5, it offers built-in calling, email, and sms.
Choose Keap if you need Small businesses and solopreneurs needing sales and marketing automation. Starting at £140/month (2 users) with a 3.9/5 rating, it excels at powerful automation for small businesses.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Close or Keap for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.