Close vs Salesforce
A detailed, side-by-side comparison of Close and Salesforce. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Close edges ahead overall with a rating of 4.3/5. However, Salesforce (4.3/5) may be the better fit if you prioritise Mid to large enterprises needing highly customisable CRM with complex workflows. Read on for the full breakdown.
Close vs Salesforce at a Glance
Close
★ 4.3Close is a CRM built specifically for inside sales teams. It combines calling, email, and SMS in one platform, designed to help reps close more deals faster.
Starting from: £42/user/month
Best for: Inside sales teams that live on the phone and need built-in communication tools
Read full review →Salesforce
★ 4.3The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
Starting from: £20/user/month
Best for: Mid to large enterprises needing highly customisable CRM with complex workflows
Read full review →Close vs Salesforce Feature Comparison
Here is how Close and Salesforce compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Close | Salesforce |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £42/user/month | £20/user/month |
| Best For | Inside sales teams that live on the phone and need built-in communication tools | Mid to large enterprises needing highly customisable CRM with complex workflows |
| Our Rating | 4.3/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Limited | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Yes |
| Ikaroa Partner Discount | 14-day extended trial + 20% off | 15% off any plan |
Close vs Salesforce Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Close Pricing
Startup
£42/user/month
- ✓Pipeline view
- ✓Task management
- ✓Built-in calling
- ✓SMS
Professional
£66/user/month
- ✓Everything in Startup
- ✓Email sequences
- ✓Power dialer
- ✓Call recording
Enterprise
£105/user/month
- ✓Everything in Professional
- ✓Predictive dialer
- ✓Custom roles
- ✓Call coaching
Salesforce Pricing
Starter
£20/user/month
- ✓Lead management
- ✓Opportunity tracking
- ✓Email integration
Professional
£60/user/month
- ✓Everything in Starter
- ✓Pipeline management
- ✓Forecasting
Enterprise
£120/user/month
- ✓Everything in Professional
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
£240/user/month
- ✓Everything in Enterprise
- ✓AI features
- ✓24/7 support
- ✓Sandbox
Not sure which to pick?
Our team has implemented both Close and Salesforce for clients. We can help you decide based on your specific needs.
Close Pros and Cons
✓Pros
- •Built-in calling, email, and SMS
- •Designed specifically for sales teams
- •Power and predictive dialer
- •Clean, fast interface
- •Excellent API
✗Cons
- •No marketing features
- •Expensive compared to alternatives
- •Limited customisation options
- •Smaller integration ecosystem
- •No free plan
Salesforce Pros and Cons
✓Pros
- •Incredibly customisable and scalable
- •Massive ecosystem (AppExchange has 5,000+ apps)
- •Industry-leading AI features with Einstein
- •Robust reporting and analytics
- •Trusted by Fortune 500 companies
✗Cons
- •Steep learning curve, often requires admin training
- •Expensive, especially for smaller teams
- •Complex pricing with many add-ons
- •Can feel over-engineered for simple use cases
- •Implementation can take months
Our Verdict: Close vs Salesforce
Both Close and Salesforce are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Close if you need Inside sales teams that live on the phone and need built-in communication tools. With a starting price of £42/user/month and a rating of 4.3/5, it offers built-in calling, email, and sms.
Choose Salesforce if you need Mid to large enterprises needing highly customisable CRM with complex workflows. Starting at £20/user/month with a 4.3/5 rating, it excels at incredibly customisable and scalable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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