Convertkit vs Mailchimp
A detailed, side-by-side comparison of Convertkit and Mailchimp. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Mailchimp edges ahead overall with a rating of 4/5. However, Convertkit (0/5) may be the better fit if you prioritise specific use cases. Read on for the full breakdown.
Convertkit vs Mailchimp at a Glance
Convertkit
★ N/AConvertkit is a popular platform used by businesses worldwide.
Starting from: Contact for pricing
Best for: Various business needs
Read full review →Mailchimp
★ 4The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Starting from: £0/month
Best for: Small businesses and creators focused on email marketing
Read full review →Convertkit vs Mailchimp Feature Comparison
Here is how Convertkit and Mailchimp compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Convertkit | Mailchimp |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | Contact for pricing | £0/month |
| Best For | General business use | Small businesses and creators focused on email marketing |
| Our Rating | N/A | 4/5 |
| Mobile App | Limited | Limited |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Basic | Yes |
| Integrations | Limited | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | N/A | 15% off Standard plan for 6 months |
Convertkit vs Mailchimp Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Mailchimp Pricing
Free
£0/month
- ✓500 contacts
- ✓1,000 sends/month
- ✓Basic email templates
- ✓Landing pages
Essentials
£10/month
- ✓Everything in Free
- ✓5,000 sends/month
- ✓A/B testing
- ✓24/7 support
Standard
£15/month
- ✓Everything in Essentials
- ✓Automation
- ✓Retargeting ads
- ✓Custom templates
Premium
£270/month
- ✓Everything in Standard
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Not sure which to pick?
Our team has implemented both Convertkit and Mailchimp for clients. We can help you decide based on your specific needs.
Mailchimp Pros and Cons
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Our Verdict: Convertkit vs Mailchimp
Both Convertkit and Mailchimp are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Convertkit if you need a well-rounded solution. With a starting price of competitive pricing and a rating of N/A/5, it offers strong features.
Choose Mailchimp if you need Small businesses and creators focused on email marketing. Starting at £0/month with a 4/5 rating, it excels at extremely well-known and trusted brand.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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