Mailchimp vs Constant Contact
A detailed, side-by-side comparison of Mailchimp and Constant Contact. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Mailchimp edges ahead overall with a rating of 4/5. However, Constant Contact (0/5) may be the better fit if you prioritise specific use cases. Read on for the full breakdown.
Mailchimp vs Constant Contact at a Glance
Mailchimp
★ 4The world's most recognisable email marketing platform, now owned by Intuit. Mailchimp has expanded into basic CRM, landing pages, and social media management.
Starting from: £0/month
Best for: Small businesses and creators focused on email marketing
Read full review →Constant Contact
★ N/AConstant Contact is a popular platform used by businesses worldwide.
Starting from: Contact for pricing
Best for: Various business needs
Read full review →Mailchimp vs Constant Contact Feature Comparison
Here is how Mailchimp and Constant Contact compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Mailchimp | Constant Contact |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | Contact for pricing |
| Best For | Small businesses and creators focused on email marketing | General business use |
| Our Rating | 4/5 | N/A |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Limited |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 15% off Standard plan for 6 months | N/A |
Mailchimp vs Constant Contact Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Mailchimp Pricing
Free
£0/month
- ✓500 contacts
- ✓1,000 sends/month
- ✓Basic email templates
- ✓Landing pages
Essentials
£10/month
- ✓Everything in Free
- ✓5,000 sends/month
- ✓A/B testing
- ✓24/7 support
Standard
£15/month
- ✓Everything in Essentials
- ✓Automation
- ✓Retargeting ads
- ✓Custom templates
Premium
£270/month
- ✓Everything in Standard
- ✓Advanced segmentation
- ✓Multivariate testing
- ✓Phone support
Not sure which to pick?
Our team has implemented both Mailchimp and Constant Contact for clients. We can help you decide based on your specific needs.
Mailchimp Pros and Cons
✓Pros
- •Extremely well-known and trusted brand
- •Easy to use email builder
- •Good template library
- •Strong integration ecosystem
- •Useful creative tools and content optimiser
✗Cons
- •CRM features are very basic
- •Free plan has been significantly reduced
- •Pricing increases sharply with contact count
- •Limited automation on lower tiers
- •Contact-based pricing means paying for unsubscribed contacts
Our Verdict: Mailchimp vs Constant Contact
Both Mailchimp and Constant Contact are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Mailchimp if you need Small businesses and creators focused on email marketing. With a starting price of £0/month and a rating of 4/5, it offers extremely well-known and trusted brand.
Choose Constant Contact if you need a capable platform. Starting at competitive pricing with a N/A/5 rating, it excels at delivering value.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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