HubSpot CRM vs Nimble
A detailed, side-by-side comparison of HubSpot CRM and Nimble. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Nimble (4/5) may be the better fit if you prioritise Relationship-driven businesses wanting social media integration. Read on for the full breakdown.
HubSpot CRM vs Nimble at a Glance
HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Nimble
★ 4Nimble is a social CRM that pulls contact data from social networks and enriches your contacts automatically. Great for relationship-driven businesses.
Starting from: £20/user/month
Best for: Relationship-driven businesses wanting social media integration
Read full review →HubSpot CRM vs Nimble Feature Comparison
Here is how HubSpot CRM and Nimble compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | HubSpot CRM | Nimble |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month | £20/user/month |
| Best For | Small to mid-sized businesses wanting a free starting point with room to grow | Relationship-driven businesses wanting social media integration |
| Our Rating | 4.5/5 | 4/5 |
| Mobile App | Yes | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Basic |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 15% off annual subscription |
HubSpot CRM vs Nimble Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Nimble Pricing
Business
£20/user/month
- ✓25,000 contacts
- ✓Social profile matching
- ✓Pipeline management
- ✓Group messaging
- ✓Email tracking
Not sure which to pick?
Our team has implemented both HubSpot CRM and Nimble for clients. We can help you decide based on your specific needs.
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Nimble Pros and Cons
✓Pros
- •Automatic social media enrichment
- •Simple, one-plan pricing
- •Great browser extension for prospecting
- •Good contact organisation
- •Works with Microsoft 365 and Google
✗Cons
- •Limited automation capabilities
- •Basic reporting
- •Only one pricing tier
- •Pipeline management is basic
- •Not suited for complex sales processes
Our Verdict: HubSpot CRM vs Nimble
Both HubSpot CRM and Nimble are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. With a starting price of £0/month and a rating of 4.5/5, it offers generous free tier with no time limit.
Choose Nimble if you need Relationship-driven businesses wanting social media integration. Starting at £20/user/month with a 4/5 rating, it excels at automatic social media enrichment.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up HubSpot CRM or Nimble for your business, migrate your data, and train your team. We have done it dozens of times.
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