Insightly vs Salesforce
A detailed, side-by-side comparison of Insightly and Salesforce. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Salesforce edges ahead overall with a rating of 4.3/5. However, Insightly (3.9/5) may be the better fit if you prioritise Businesses needing CRM and project management in one platform. Read on for the full breakdown.
Insightly vs Salesforce at a Glance
Insightly
★ 3.9Insightly combines CRM with project management, making it useful for businesses that need to manage both sales pipelines and post-sale project delivery.
Starting from: £25/user/month
Best for: Businesses needing CRM and project management in one platform
Read full review →Salesforce
★ 4.3The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
Starting from: £20/user/month
Best for: Mid to large enterprises needing highly customisable CRM with complex workflows
Read full review →Insightly vs Salesforce Feature Comparison
Here is how Insightly and Salesforce compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Insightly | Salesforce |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £25/user/month | £20/user/month |
| Best For | Businesses needing CRM and project management in one platform | Mid to large enterprises needing highly customisable CRM with complex workflows |
| Our Rating | 3.9/5 | 4.3/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Yes |
| Ikaroa Partner Discount | 20% off any plan for 6 months | 15% off any plan |
Insightly vs Salesforce Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Insightly Pricing
Plus
£25/user/month
- ✓Contact management
- ✓Lead management
- ✓Project management
- ✓Email tracking
Professional
£49/user/month
- ✓Everything in Plus
- ✓Workflow automation
- ✓Custom dashboards
- ✓Lead assignment
Enterprise
£99/user/month
- ✓Everything in Professional
- ✓Custom validation rules
- ✓Lambda functions
- ✓Unlimited records
Salesforce Pricing
Starter
£20/user/month
- ✓Lead management
- ✓Opportunity tracking
- ✓Email integration
Professional
£60/user/month
- ✓Everything in Starter
- ✓Pipeline management
- ✓Forecasting
Enterprise
£120/user/month
- ✓Everything in Professional
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
£240/user/month
- ✓Everything in Enterprise
- ✓AI features
- ✓24/7 support
- ✓Sandbox
Not sure which to pick?
Our team has implemented both Insightly and Salesforce for clients. We can help you decide based on your specific needs.
Insightly Pros and Cons
✓Pros
- •Combines CRM and project management
- •Good for tracking post-sale delivery
- •Decent customisation options
- •Integrates with Google and Microsoft
- •Project linking to contacts and opportunities
✗Cons
- •Interface feels dated
- •Reporting is limited on lower tiers
- •No free plan
- •Email marketing requires separate add-on
- •Customer support could be better
Salesforce Pros and Cons
✓Pros
- •Incredibly customisable and scalable
- •Massive ecosystem (AppExchange has 5,000+ apps)
- •Industry-leading AI features with Einstein
- •Robust reporting and analytics
- •Trusted by Fortune 500 companies
✗Cons
- •Steep learning curve, often requires admin training
- •Expensive, especially for smaller teams
- •Complex pricing with many add-ons
- •Can feel over-engineered for simple use cases
- •Implementation can take months
Our Verdict: Insightly vs Salesforce
Both Insightly and Salesforce are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Insightly if you need Businesses needing CRM and project management in one platform. With a starting price of £25/user/month and a rating of 3.9/5, it offers combines crm and project management.
Choose Salesforce if you need Mid to large enterprises needing highly customisable CRM with complex workflows. Starting at £20/user/month with a 4.3/5 rating, it excels at incredibly customisable and scalable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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