Keap vs Less Annoying CRM
A detailed, side-by-side comparison of Keap and Less Annoying CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Less Annoying CRM edges ahead overall with a rating of 4.5/5. However, Keap (3.9/5) may be the better fit if you prioritise Small businesses and solopreneurs needing sales and marketing automation. Read on for the full breakdown.
Keap vs Less Annoying CRM at a Glance
Keap
★ 3.9Formerly Infusionsoft, Keap specialises in small business automation. It combines CRM, email marketing, and e-commerce in one platform designed for entrepreneurs and solopreneurs.
Starting from: £140/month (2 users)
Best for: Small businesses and solopreneurs needing sales and marketing automation
Read full review →Less Annoying CRM
★ 4.5True to its name, Less Annoying CRM keeps things simple. One plan, one price, no upsells. Designed specifically for small businesses that find most CRMs too complex.
Starting from: £13/user/month
Best for: Small businesses and solopreneurs wanting the simplest possible CRM
Read full review →Keap vs Less Annoying CRM Feature Comparison
Here is how Keap and Less Annoying CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Keap | Less Annoying CRM |
|---|---|---|
| Free Plan Available | No | No |
| Starting Price | £140/month (2 users) | £13/user/month |
| Best For | Small businesses and solopreneurs needing sales and marketing automation | Small businesses and solopreneurs wanting the simplest possible CRM |
| Our Rating | 3.9/5 | 4.5/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | No |
| Automation | Yes | Limited |
| Reporting | Yes | Yes |
| Integrations | Limited | Limited |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 30% off for 3 months | 60-day extended free trial |
Keap vs Less Annoying CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Keap Pricing
Pro
£140/month (2 users)
- ✓CRM
- ✓Email marketing
- ✓Sales pipeline
- ✓Landing pages
- ✓Text marketing
Max
£190/month (3 users)
- ✓Everything in Pro
- ✓Sales funnels
- ✓Lead scoring
- ✓Subscription management
Ultimate
£240/month (3 users)
- ✓Everything in Max
- ✓Custom code automation
- ✓Advanced reporting
Less Annoying CRM Pricing
Standard
£13/user/month
- ✓Unlimited contacts
- ✓Pipeline management
- ✓Task management
- ✓Calendar
- ✓Email logging
- ✓Customisation
Not sure which to pick?
Our team has implemented both Keap and Less Annoying CRM for clients. We can help you decide based on your specific needs.
Keap Pros and Cons
✓Pros
- •Powerful automation for small businesses
- •Combined CRM and e-commerce
- •Good email marketing tools
- •Appointment scheduling built-in
- •Dedicated small business focus
✗Cons
- •Expensive for what you get
- •Dated interface in some areas
- •Steep learning curve for automation
- •Limited free trial
- •Contact-based pricing gets costly as you grow
Less Annoying CRM Pros and Cons
✓Pros
- •Incredibly simple to use
- •One transparent price, no tiers or upsells
- •Excellent customer support (real humans)
- •14-day free trial, no credit card needed
- •Perfect for CRM beginners
✗Cons
- •Very basic feature set
- •No marketing automation
- •No mobile app (mobile web only)
- •Limited integrations
- •Not suitable as you scale beyond a small team
Our Verdict: Keap vs Less Annoying CRM
Both Keap and Less Annoying CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Keap if you need Small businesses and solopreneurs needing sales and marketing automation. With a starting price of £140/month (2 users) and a rating of 3.9/5, it offers powerful automation for small businesses.
Choose Less Annoying CRM if you need Small businesses and solopreneurs wanting the simplest possible CRM. Starting at £13/user/month with a 4.5/5 rating, it excels at incredibly simple to use.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Keap or Less Annoying CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.