Nimble vs HubSpot CRM
A detailed, side-by-side comparison of Nimble and HubSpot CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
HubSpot CRM edges ahead overall with a rating of 4.5/5. However, Nimble (4/5) may be the better fit if you prioritise Relationship-driven businesses wanting social media integration. Read on for the full breakdown.
Nimble vs HubSpot CRM at a Glance
Nimble
★ 4Nimble is a social CRM that pulls contact data from social networks and enriches your contacts automatically. Great for relationship-driven businesses.
Starting from: £20/user/month
Best for: Relationship-driven businesses wanting social media integration
Read full review →HubSpot CRM
★ 4.5HubSpot offers a free CRM with powerful marketing, sales, and service tools. Popular with small to mid-sized businesses for its generous free tier and intuitive interface.
Starting from: £0/month
Best for: Small to mid-sized businesses wanting a free starting point with room to grow
Read full review →Nimble vs HubSpot CRM Feature Comparison
Here is how Nimble and HubSpot CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Nimble | HubSpot CRM |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £20/user/month | £0/month |
| Best For | Relationship-driven businesses wanting social media integration | Small to mid-sized businesses wanting a free starting point with room to grow |
| Our Rating | 4/5 | 4.5/5 |
| Mobile App | Yes | Yes |
| Email Marketing | No | Yes |
| Automation | Limited | Yes |
| Reporting | Basic | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 15% off annual subscription | 20% off first year |
Nimble vs HubSpot CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Nimble Pricing
Business
£20/user/month
- ✓25,000 contacts
- ✓Social profile matching
- ✓Pipeline management
- ✓Group messaging
- ✓Email tracking
HubSpot CRM Pricing
Free
£0/month
- ✓Contact management
- ✓Email tracking
- ✓Deal pipeline
- ✓Live chat
Starter
£18/month
- ✓Everything in Free
- ✓Email marketing
- ✓Ad management
- ✓Landing pages
Professional
£720/month
- ✓Everything in Starter
- ✓Automation
- ✓Custom reporting
- ✓Teams
Enterprise
£3,000/month
- ✓Everything in Professional
- ✓Advanced permissions
- ✓Predictive lead scoring
- ✓Custom objects
Not sure which to pick?
Our team has implemented both Nimble and HubSpot CRM for clients. We can help you decide based on your specific needs.
Nimble Pros and Cons
✓Pros
- •Automatic social media enrichment
- •Simple, one-plan pricing
- •Great browser extension for prospecting
- •Good contact organisation
- •Works with Microsoft 365 and Google
✗Cons
- •Limited automation capabilities
- •Basic reporting
- •Only one pricing tier
- •Pipeline management is basic
- •Not suited for complex sales processes
HubSpot CRM Pros and Cons
✓Pros
- •Generous free tier with no time limit
- •Excellent user interface and onboarding
- •All-in-one platform (marketing, sales, service)
- •Huge integration marketplace (1,000+)
- •Strong community and learning resources
✗Cons
- •Gets expensive quickly at Professional tier
- •Free plan has HubSpot branding
- •Limited customisation on lower tiers
- •Annual contracts on paid plans
- •Per-seat pricing adds up for larger teams
Our Verdict: Nimble vs HubSpot CRM
Both Nimble and HubSpot CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Nimble if you need Relationship-driven businesses wanting social media integration. With a starting price of £20/user/month and a rating of 4/5, it offers automatic social media enrichment.
Choose HubSpot CRM if you need Small to mid-sized businesses wanting a free starting point with room to grow. Starting at £0/month with a 4.5/5 rating, it excels at generous free tier with no time limit.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
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