ActiveCampaign vs Agile CRM
A detailed, side-by-side comparison of ActiveCampaign and Agile CRM. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
ActiveCampaign edges ahead overall with a rating of 4.4/5. However, Agile CRM (3.8/5) may be the better fit if you prioritise Small teams wanting an affordable all-in-one CRM with a generous free plan. Read on for the full breakdown.
ActiveCampaign vs Agile CRM at a Glance
ActiveCampaign
★ 4.4ActiveCampaign blends email marketing, marketing automation, and CRM into one platform. Known for its sophisticated automation builder and excellent email deliverability.
Starting from: £12/month
Best for: Businesses prioritising email marketing and sophisticated automation
Read full review →Agile CRM
★ 3.8Agile CRM offers sales, marketing, and service tools in one affordable platform. Known for its generous free plan and wide feature set, though the interface can feel dated.
Starting from: £0/month (10 users)
Best for: Small teams wanting an affordable all-in-one CRM with a generous free plan
Read full review →ActiveCampaign vs Agile CRM Feature Comparison
Here is how ActiveCampaign and Agile CRM compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | ActiveCampaign | Agile CRM |
|---|---|---|
| Free Plan Available | No | Yes |
| Starting Price | £12/month | £0/month (10 users) |
| Best For | Businesses prioritising email marketing and sophisticated automation | Small teams wanting an affordable all-in-one CRM with a generous free plan |
| Our Rating | 4.4/5 | 3.8/5 |
| Mobile App | Limited | Limited |
| Email Marketing | Yes | Yes |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Extensive |
| API Access | Limited | Limited |
| Ikaroa Partner Discount | 20% off first year | 30% off any paid plan |
ActiveCampaign vs Agile CRM Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
ActiveCampaign Pricing
Starter
£12/month
- ✓Email marketing
- ✓Marketing automation
- ✓Inline forms
- ✓Site tracking
Plus
£42/month
- ✓Everything in Starter
- ✓CRM
- ✓Lead scoring
- ✓Landing pages
- ✓SMS marketing
Pro
£135/month
- ✓Everything in Plus
- ✓Predictive sending
- ✓Split automation
- ✓Attribution
Enterprise
£225/month
- ✓Everything in Pro
- ✓Custom objects
- ✓Single sign-on
- ✓Dedicated account rep
Agile CRM Pricing
Free
£0/month (10 users)
- ✓1,000 contacts
- ✓Lead scoring
- ✓Email tracking
- ✓Helpdesk
Starter
£7/user/month
- ✓10,000 contacts
- ✓Marketing automation
- ✓Social monitoring
Regular
£25/user/month
- ✓50,000 contacts
- ✓Helpdesk
- ✓Mobile marketing
- ✓Custom deal tracks
Enterprise
£40/user/month
- ✓Unlimited contacts
- ✓Email and chat support
- ✓Advanced reporting
Not sure which to pick?
Our team has implemented both ActiveCampaign and Agile CRM for clients. We can help you decide based on your specific needs.
ActiveCampaign Pros and Cons
✓Pros
- •Best-in-class marketing automation
- •Excellent email deliverability
- •Sophisticated automation builder
- •Good CRM functionality
- •Strong segmentation capabilities
✗Cons
- •CRM is secondary to marketing features
- •Can be complex for beginners
- •Contact-based pricing escalates
- •Reporting could be more visual
- •Limited social media features
Agile CRM Pros and Cons
✓Pros
- •Very generous free plan (10 users)
- •All-in-one: sales, marketing, and service
- •Affordable paid plans
- •Landing page builder included
- •Good gamification features
✗Cons
- •Dated user interface
- •Can be buggy at times
- •Customer support varies
- •Limited integrations
- •Email deliverability could be better
Our Verdict: ActiveCampaign vs Agile CRM
Both ActiveCampaign and Agile CRM are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose ActiveCampaign if you need Businesses prioritising email marketing and sophisticated automation. With a starting price of £12/month and a rating of 4.4/5, it offers best-in-class marketing automation.
Choose Agile CRM if you need Small teams wanting an affordable all-in-one CRM with a generous free plan. Starting at £0/month (10 users) with a 3.8/5 rating, it excels at very generous free plan (10 users).
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up ActiveCampaign or Agile CRM for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.