Agile CRM vs Salesforce
A detailed, side-by-side comparison of Agile CRM and Salesforce. We compare features, pricing, ease of use, and value for money to help you make the right choice in 2026.
Reviewed by the Ikaroa team · Last updated: March 2026
Quick Verdict
Salesforce edges ahead overall with a rating of 4.3/5. However, Agile CRM (3.8/5) may be the better fit if you prioritise Small teams wanting an affordable all-in-one CRM with a generous free plan. Read on for the full breakdown.
Agile CRM vs Salesforce at a Glance
Agile CRM
★ 3.8Agile CRM offers sales, marketing, and service tools in one affordable platform. Known for its generous free plan and wide feature set, though the interface can feel dated.
Starting from: £0/month (10 users)
Best for: Small teams wanting an affordable all-in-one CRM with a generous free plan
Read full review →Salesforce
★ 4.3The world's leading CRM platform, Salesforce offers unmatched customisation and scalability. Best suited for larger organisations with complex sales processes and dedicated admin resources.
Starting from: £20/user/month
Best for: Mid to large enterprises needing highly customisable CRM with complex workflows
Read full review →Agile CRM vs Salesforce Feature Comparison
Here is how Agile CRM and Salesforce compare across the features that matter most. We have tested both platforms extensively across client implementations.
| Feature | Agile CRM | Salesforce |
|---|---|---|
| Free Plan Available | Yes | No |
| Starting Price | £0/month (10 users) | £20/user/month |
| Best For | Small teams wanting an affordable all-in-one CRM with a generous free plan | Mid to large enterprises needing highly customisable CRM with complex workflows |
| Our Rating | 3.8/5 | 4.3/5 |
| Mobile App | Limited | Yes |
| Email Marketing | Yes | No |
| Automation | Yes | Yes |
| Reporting | Yes | Yes |
| Integrations | Extensive | Limited |
| API Access | Limited | Yes |
| Ikaroa Partner Discount | 30% off any paid plan | 15% off any plan |
Agile CRM vs Salesforce Pricing
Pricing is often the deciding factor. Here is a full breakdown of what each platform charges at every tier:
Agile CRM Pricing
Free
£0/month (10 users)
- ✓1,000 contacts
- ✓Lead scoring
- ✓Email tracking
- ✓Helpdesk
Starter
£7/user/month
- ✓10,000 contacts
- ✓Marketing automation
- ✓Social monitoring
Regular
£25/user/month
- ✓50,000 contacts
- ✓Helpdesk
- ✓Mobile marketing
- ✓Custom deal tracks
Enterprise
£40/user/month
- ✓Unlimited contacts
- ✓Email and chat support
- ✓Advanced reporting
Salesforce Pricing
Starter
£20/user/month
- ✓Lead management
- ✓Opportunity tracking
- ✓Email integration
Professional
£60/user/month
- ✓Everything in Starter
- ✓Pipeline management
- ✓Forecasting
Enterprise
£120/user/month
- ✓Everything in Professional
- ✓Workflow automation
- ✓Advanced reporting
Unlimited
£240/user/month
- ✓Everything in Enterprise
- ✓AI features
- ✓24/7 support
- ✓Sandbox
Not sure which to pick?
Our team has implemented both Agile CRM and Salesforce for clients. We can help you decide based on your specific needs.
Agile CRM Pros and Cons
✓Pros
- •Very generous free plan (10 users)
- •All-in-one: sales, marketing, and service
- •Affordable paid plans
- •Landing page builder included
- •Good gamification features
✗Cons
- •Dated user interface
- •Can be buggy at times
- •Customer support varies
- •Limited integrations
- •Email deliverability could be better
Salesforce Pros and Cons
✓Pros
- •Incredibly customisable and scalable
- •Massive ecosystem (AppExchange has 5,000+ apps)
- •Industry-leading AI features with Einstein
- •Robust reporting and analytics
- •Trusted by Fortune 500 companies
✗Cons
- •Steep learning curve, often requires admin training
- •Expensive, especially for smaller teams
- •Complex pricing with many add-ons
- •Can feel over-engineered for simple use cases
- •Implementation can take months
Our Verdict: Agile CRM vs Salesforce
Both Agile CRM and Salesforce are solid options, but they serve different needs. Having implemented both for multiple clients, here is our recommendation:
Choose Agile CRM if you need Small teams wanting an affordable all-in-one CRM with a generous free plan. With a starting price of £0/month (10 users) and a rating of 3.8/5, it offers very generous free plan (10 users).
Choose Salesforce if you need Mid to large enterprises needing highly customisable CRM with complex workflows. Starting at £20/user/month with a 4.3/5 rating, it excels at incredibly customisable and scalable.
Still not sure? Talk to the Ikaroa team. We have helped hundreds of businesses make this exact decision, and we are happy to point you in the right direction.
🎁 Get either product at a discount through Ikaroa Partners
Need implementation help?
Ikaroa can set up Agile CRM or Salesforce for your business, migrate your data, and train your team. We have done it dozens of times.
Free consultation. No obligation.